Call the company's phone number and check that the person you are in touch with actually works for the company. Be suspicious of any trader who uses only an e-mail address and cell phone and is reluctant to reveal a telephone number.
Maintain frequent contact and ask in detail about price, quality, payment method, contracts, etc. Genuine traders will respond positively and promptly. Most successful internet traders maintain close contact with business partners and reply promptly to inquiries.
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